Maybelline is known for making great, inexpensive lipsticks. I own many myself and I love how in the drugstore they are presented in categories based on the color family they are meant to belong to. It is easy to find the color I want quickly and effectively. Something that I find completely FRUSTRATING about Maybelline lipsticks? It is nearly impossible--without opening up the lipstick and looking at the actual product--to know the formulation. Is it a frost? A matte? A shimmer? I have no idea! Also, there are no safety packaging on the lipsticks to keep people from opening up the product and swatching them. You sort of have to guess and hope that no one has touched it yet. That makes me hesitate.
The packaging is adequate. It feels cheap. But the product itself is a really good deal for the price. It isn't overly moisturizing but it does dry beautifully on the lips. It lasts about four to six hours on average. I have mixed feelings about Maybelline lipsticks but it doesn't have anything to with the actual product. All of the shades I own are great.
"Yummy Plummy" looks significantly different on the lips than it does in the tube. It is by far the darkest shade that I own. It is a warm plummy, nudey-brown color. I know it's probably not the color for everyone but I think that it looks really nice in the fall or winter--especially under a pale pink or nude lipgloss.